Friday, October 20, 2017

Bake and Post Online for Breast Cancer Research

Black Bottom Cupcakes
Made by Caren and Sarah
On Saturday, I will be getting my annual mammogram. I have had my prescription since May this year and don’t know why I waited so long to set up the appointment.

What the heck was I waiting for? Do I think it can’t happen to me? Am I afraid? Am I just too lazy? I really don’t know.

Being in my mid-40's I am just as much at risk for breast cancer as anyone. A dear friend of mine just told me recently that she had a lumpectomy that led to the removal of a benign growth. A family member is coping with breast cancer, and another is in remission from her second bought with the disease.

There is something to be said for all the awareness and education that happens especially during the month of October for breast cancer. I am truly thankful, as it has kicked me in the ass and pushed me to finally book my overdue appointment.

To do my part, I am standing up to encourage you my fellow readers, moms, grandmothers, sisters, aunts and girlfriends, especially for those of us over the age of 40, to get our breasts examined. Check your calendar, confirm when you had your last mammogram, call your gynecologist to set up an appointment, and get a prescription to get screened.

Recently, I learned of an innovative fundraising campaign called "Bake It Happen" that was started by two sisters Shari and Stacy, who lost their mom who loved to bake, Judy Levin, to Metastatic Breast Cancer (MBC).

As a mom who loves to bake, and a public relations professional dedicated to healthcare education, my interest was piqued.

Judy’s daughters decided five years ago to kick off #BakeitHappen, and have since raised over $60,000 for breast cancer research. The campaign has grown to include strategic partners including The Cancer Couch Foundation, Taste Buds Kitchen, Sweet Loren’s, and Ford Warriors in Pink.

Their mission -- encouraging people to bake one of their mom’s recipes and to do so for a worthy cause. 

How does the baking raise money? 

Choose one of Judy’s original recipes including Banana Chocolate Chip Loaf, Pumpkin Oatmeal Chip Cookies, Black Bottom Cupcakes or Compost Cookies.

After making a tasty treat, post the pics on social media. Then, an anonymous donor will make a financial donation, with 100% of the proceeds going directly to The Cancer Couch Foundation.

So, we got our aprons on and got to baking.  Together with my daughter, who enjoys baking as well and supporting noble causes, we chose to make the Black Bottom Cupcakes.  Not only was this a fun thing to do, but it was even more fun doing it as a team for a greater purpose.

After the baking is complete, post your delicious treats on social media and include the hashtag #BakeitHappen. For Facebook, also add the tag @ubakeithappen. For Instagram, also add the tag @bakeithappen00. If you are not on social media, no worries. You can still participate by emailing your photo of your baked creation to

For more information about the Bake It Happen campaign, visit their website at   

Full disclosure: Please know, I was not compensated in any form for this post. I am honored to share the effort and purpose of Bake It Happen with you. Please help join in the fight to end breast cancer.

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